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Writing Roots
Episodes
About Writing Roots
About the Hosts: Leigh Hull
About the Hosts: Ley Esses
Resources
Lessons Learned
Merch
Contact
0
0
Donate
Episodes
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About Writing Roots
About the Hosts: Leigh Hull
About the Hosts: Ley Esses
Resources
Lessons Learned
Merch
Contact
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S29E8 - Making the Most of Keywords and Blurbs
Marketing 102 2/28/22 Marketing 102 2/28/22

S29E8 - Making the Most of Keywords and Blurbs

Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. - Donna Talarico

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S29 Bonus - Marketing Professionals with Janine Pangantihon
Marketing 102 2/26/22 Marketing 102 2/26/22

S29 Bonus - Marketing Professionals with Janine Pangantihon

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service. - Melinda Partin

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S29E7 - What To Do While Your Editor Edits
Marketing 102 2/24/22 Marketing 102 2/24/22

S29E7 - What To Do While Your Editor Edits

You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans - Joel Friedlander

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S29E6 - Developing Your Author Identity
Marketing 102 2/21/22 Marketing 102 2/21/22

S29E6 - Developing Your Author Identity

We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. - Guillermo Del Toro

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S29E5 - The Purpose and Value of News Releases
Marketing 102 2/17/22 Marketing 102 2/17/22

S29E5 - The Purpose and Value of News Releases

Without publicity, a terrible thing happens: nothing. - PT Barnum

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S29E4 - Marketing Books Through Newsletters
Marketing 102 2/14/22 Marketing 102 2/14/22

S29E4 - Marketing Books Through Newsletters

Email has an ability many channels don’t: creating valuable, personal touches - at scale. - David Newman

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S29E3 - Building an Effective Author Website
Marketing 102 2/10/22 Marketing 102 2/10/22

S29E3 - Building an Effective Author Website

A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. - Jane Friedman

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S29E2 - About the AIDA Funnel
Marketing 102 2/7/22 Marketing 102 2/7/22

S29E2 - About the AIDA Funnel

Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart

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S29E1 - How to Waste Money on Marketing
Marketing 102 2/3/22 Marketing 102 2/3/22

S29E1 - How to Waste Money on Marketing

Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. - John Wanamaker

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