S29E8 - Making the Most of Keywords and Blurbs
Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. - Donna Talarico
S29 Bonus - Marketing Professionals with Janine Pangantihon
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service. - Melinda Partin
S29E7 - What To Do While Your Editor Edits
You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans - Joel Friedlander
S29E6 - Developing Your Author Identity
We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. - Guillermo Del Toro
S29E5 - The Purpose and Value of News Releases
Without publicity, a terrible thing happens: nothing. - PT Barnum
S29E4 - Marketing Books Through Newsletters
Email has an ability many channels don’t: creating valuable, personal touches - at scale. - David Newman
S29E3 - Building an Effective Author Website
A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. - Jane Friedman
S29E2 - About the AIDA Funnel
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart
S29E1 - How to Waste Money on Marketing
Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. - John Wanamaker
Extended Archives - Social Media and Marketing
Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart
Extended Archives - Target Audience
If your target audience isn't listening, it's not their fault. It's yours. - Seth Godin
S20E6 - Myth Six: A Good Book Will Sell Itself
Some succeed because they are destined to, but most succeed because they are determined to. - Henry Van Dyke
S17E5 - What Price Should I Set for My Book?
The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run. - Henry David Thoreau
S12E9 - Awards and Competitions
Start with short stories. After all, if you were to take up rock climbing, you wouldn’t start with Mount Everest. So if you’re starting fantasy, don’t start with a nine-book series. - George RR Martin
S12E8 - Using Sequels During Marketing
A book series is never truly over. The story lives on, even when the final page has been turned. - Richard Denney
S12E7 - Getting the Most Effective Reviews
Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.- Anthony Volodkin
S12E6 - Where to Sell Your Books
Books choose their readers, not the other way around. I believe that booksellers are the matchmakers. - Cecelia Ahern
S12E4 - Using Social Media to Market
It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. - Amy Jo Martin
S12E1 - Finding Your Target Audience
In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author. - John Locke