Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. - Donna Talarico

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service. - Melinda Partin

You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans - Joel Friedlander

Without publicity, a terrible thing happens: nothing. - PT Barnum

Email has an ability many channels don’t: creating valuable, personal touches - at scale. - David Newman

Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart

If your target audience isn't listening, it's not their fault. It's yours. - Seth Godin

Snowballing a story into a series to establish yourself as an author can be a smart strategy. But if you try to snowball a weak story, you’ll have a snowball’s chance in hell of success. - Lisa Poisso

Some succeed because they are destined to, but most succeed because they are determined to. - Henry Van Dyke

The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run. - Henry David Thoreau

Books choose their readers, not the other way around. I believe that booksellers are the matchmakers. - Cecelia Ahern

Advertising brings in customers, but word-of-mouth brings in the best customers. - Jonah Berger