Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. - Donna Talarico

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service. - Melinda Partin

Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart

Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. - John Wanamaker

If a book about failures doesn't sell, is it a success? - Jerry Seinfeld