Technology allows more people to tell more stories in more ways. Storytelling knows no boundaries. I believe print and web can work beautifully together. - Donna Talarico

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey - appealing to our wants, needs, and desires - while at the same time telling us about a product or service. - Melinda Partin

You were the author when you wrote the book; now you’re the publisher making publishing and marketing plans - Joel Friedlander

We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell. - Guillermo Del Toro

Without publicity, a terrible thing happens: nothing. - PT Barnum

Email has an ability many channels don’t: creating valuable, personal touches - at scale. - David Newman

A good website gets stronger over time, puts you directly in touch with your readers, and is a long-term investment in your author career. - Jane Friedman

Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart

Half of the money I spend on advertising is wasted; the trouble is I don’t know which half. - John Wanamaker

Book marketing is like opening doors for your readers to find you, not a stick you hit them with. - Heather Hart

If your target audience isn't listening, it's not their fault. It's yours. - Seth Godin

Some succeed because they are destined to, but most succeed because they are determined to. - Henry Van Dyke

The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run. - Henry David Thoreau

Start with short stories. After all, if you were to take up rock climbing, you wouldn’t start with Mount Everest. So if you’re starting fantasy, don’t start with a nine-book series. - George RR Martin

A book series is never truly over. The story lives on, even when the final page has been turned. - Richard Denney

Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.- Anthony Volodkin

Books choose their readers, not the other way around. I believe that booksellers are the matchmakers. - Cecelia Ahern

It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. - Amy Jo Martin

In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author. - John Locke